Steve Rotter
About Steve Rotter
Steve Rotter is a seasoned Chief Marketing Officer with extensive experience in driving growth and market strategies for various technology companies. He has successfully led initiatives that resulted in significant revenue increases and category creation across multiple organizations.
Current Role at DeepL
Steve Rotter serves as the Chief Marketing Officer (CMO) at DeepL, a position he has held since 2024. In this role, he is responsible for overseeing the marketing strategies and initiatives that drive the company's growth and engagement in the United States.
Previous Experience in Marketing Leadership
Prior to his current role, Steve Rotter held several prominent positions in marketing leadership. He served as CMO at FourKites, Inc. from 2020 to 2024, where he implemented strategies that resulted in significant revenue growth and established the company as a leader in its category. He also worked as CMO at OutSystems from 2016 to 2020, contributing to substantial company growth and valuation.
Education and Academic Background
Steve Rotter earned a Bachelor of Science degree in Marketing and Management from DePaul University. He furthered his education by obtaining an MBA with a focus on Marketing, Strategy, and International Business from the Kellogg School of Management at Northwestern University. Additionally, he has been a guest lecturer in Digital Marketing Strategy at Stanford University Graduate School of Business since 2014.
Achievements in Marketing Strategy
Throughout his career, Steve Rotter has achieved notable success in marketing strategy and execution. At Brightcove, he led the global go-to-market strategy, significantly increasing the customer base prior to the company's IPO in 2012. At Acrolinx, he was instrumental in creating a new software category and achieving substantial revenue growth. His work at FourKites also resulted in the company being recognized as a Gartner Magic Quadrant leader.
Entrepreneurial Ventures and Consultancy
Steve Rotter co-founded Q-Link Technologies, an enterprise software start-up that was acquired by Adobe in 2004. He also founded Paradigm Research, a consultancy focused on business strategy for Fortune 500 companies, serving clients such as IBM and Pennzoil. His experience in both start-ups and established companies reflects a diverse skill set in marketing and business development.