Yimeng Ding
About Yimeng Ding
Yimeng Ding serves as the Head of Customer & User Research at DeepL in Berlin, Germany, a position he has held since 2022. With a diverse background in user research across several prominent companies, he has accumulated extensive experience in the field.
Work at DeepL
Yimeng Ding has been serving as the Head of Customer & User Research at DeepL since 2022. In this role, she leads initiatives to enhance user experience and customer insights, contributing to the company's mission of providing high-quality translation services. Her position is based in Berlin, Germany.
Previous Experience at Zalando SE
Before joining DeepL, Yimeng Ding worked at Zalando SE as a User Research Manager with a focus on quantitative research. She held this position for one year, from 2021 to 2022, in Berlin, Germany. Her work involved analyzing user data to inform product decisions and improve customer satisfaction.
Career at Booking.com
Yimeng Ding spent a total of seven years at Booking.com, where she held two key positions. She served as a Principal Researcher from 2019 to 2021 and as a Senior UX Researcher from 2014 to 2019, both in Amsterdam. Her roles focused on understanding user behavior and enhancing the overall user experience on the platform.
Educational Background
Yimeng Ding holds a Bachelor of Arts in Graphic Design from Shandong College of Arts, where she studied from 1998 to 2002. She furthered her education with a Master of Arts in Interactive Multimedia from the University of the Arts London, completing her studies in 2004.
Early Career and Other Roles
Yimeng Ding's early career included various roles in user experience and research. She worked as a Consultant at OgilvyOne Beijing from 2007 to 2009 and as a Mobile Usability Specialist at Siemens for nine months in 2006. Additionally, she was a UX Researcher at Amazon from 2012 to 2014 and held a position as a UE Engineer at Xili Soft for seven months in 2007.