Lara Zijlstra
About Lara Zijlstra
Lara Zijlstra is a product designer with a background in UX research and formal education in information science and business informatics.
Lara Zijlstra Product Designer
Lara Zijlstra holds the position of Product Designer. She specializes in creating user-friendly products that meet customer needs and business goals. Her role involves sketching, wireframing, prototyping, and designing user interfaces to ensure an optimal user experience. Lara uses her background in UX research to inform her design decisions, making her a valuable asset in the product development lifecycle.
Lara Zijlstra UX Research Internship at ING
Lara Zijlstra gained experience as a UX research intern at ING. During her internship, she was involved in conducting user research to understand customer behaviors and preferences. This included activities like user interviews, surveys, and usability testing. Her work provided critical insights that helped guide the design and development of ING's digital products and services.
Lara Zijlstra Education and Expertise
Lara Zijlstra earned a BSc in Information Science and an MSc in Business Informatics from Utrecht University. Her academic background provides a strong foundation in both the technical and business aspects of product design. The combination of these degrees equips her with the skills needed to analyze complex problems and create innovative solutions that align with business objectives.