David Cross
About David Cross
David Cross serves as the Vice President and Head of Marketing at DefenseStorm, bringing extensive experience in B2B marketing and customer intimacy. He holds an MBA from Emory University's Goizueta Business School and has worked in various leadership roles across notable companies, including The Coca-Cola Company and Procter & Gamble.
Work at DefenseStorm
David Cross serves as the Vice President and Head of Marketing at DefenseStorm, a position he has held since 2022. In this role, he focuses on enhancing marketing effectiveness through customer intimacy and data-driven decision-making. His leadership aims to align marketing strategies with the company's operational goals, contributing to the overall success of DefenseStorm.
Education and Expertise
David Cross earned his MBA from the Goizueta Business School at Emory University, where he studied International Business from 1998 to 1999. He also completed an Executive MBA in Healthcare Management, Strategy, Innovation, and Policy at Emory University from 2015 to 2016. Additionally, he holds a Bachelor of Philosophy in Interdisciplinary Studies from Miami University, obtained from 1986 to 1990.
Background
David Cross has a diverse professional background with extensive experience in marketing and consulting. He began his career at The Procter & Gamble Company and Helene Curtis, where he gained foundational marketing skills. Over the years, he has held various senior roles, including Chief Marketing Officer at Ventiv Technology, MapR Technologies, and Fiducius, as well as Director at Zyman Group.
Achievements
Throughout his career, David Cross has built successful marketing strategies for high-growth B2B technology companies. He has a proven track record of cultivating motivated teams and fostering cross-functional relationships. His focus on customer intimacy and data utilization has enhanced marketing effectiveness across various organizations, from start-ups to Fortune 100 companies.
Professional Experience
David Cross has held multiple leadership roles in marketing across various industries. He worked as Chief Marketing Officer at Ventiv Technology, MapR Technologies, and Fiducius. Additionally, he served as VP of Client Engagement & Innovation at Aon Risk Solutions and was the Founder of Agile Health, Inc. His experience spans over 25 years, primarily based in Atlanta, Georgia.