Donna Stollings
About Donna Stollings
Donna Stollings serves as the Marketing/Database Manager at Delaware Park, where she has worked since 2003. She holds a BA in Marketing from Stockton University and an MA in Public Relations from Rowan University, and she has extensive experience in developing promotional programs and enhancing customer experiences through technology.
Work at Delaware Park Racetrack & Slots
Donna Stollings has been serving as the Marketing/Database Manager at Delaware Park Racetrack & Slots since 2003. In this role, she has developed and managed promotional programs, established rules and procedures, and segmented the customer database. Stollings coordinates mailings and analyzes customer responses to enhance marketing effectiveness. She collaborates closely with the IT department to leverage technology for improving the customer experience. Additionally, she oversees graphic design efforts to ensure all marketing materials align with brand standards.
Education and Expertise
Donna Stollings holds a Master of Arts in Public Relations from Rowan University, where she studied from 1996 to 1999. Prior to that, she earned a Bachelor of Arts in Marketing from Stockton University, completing her studies from 1991 to 1995. Her educational background provides a strong foundation for her expertise in marketing, database management, and public relations, which she applies in her current role at Delaware Park.
Background
Before joining Delaware Park, Donna Stollings worked as a Marketing Assistant at Ultra Hardware Product LLC, Inc. for seven months in 2000. This early experience contributed to her understanding of marketing dynamics and customer engagement strategies. Stollings has built a career in marketing management, focusing on promotional program development and customer database segmentation.
Achievements
In her role at Delaware Park, Donna Stollings provides senior management with proformas, profit/loss statements, and analytical reports related to promotions and events. She manages two departments with a staff of eight, coordinating with team members across the organization to create successful events. Her ability to analyze customer responses and oversee marketing initiatives has contributed to the effectiveness of the organization's promotional efforts.