Abdullah El Rabaa

Abdullah El Rabaa

Senior Director Of Growth & Performance @ DeliveryHero

About Abdullah El Rabaa

Abdullah El Rabaa is the Senior Director of Growth & Performance at Delivery Hero and HungerStation in Riyadh, Saudi Arabia, with extensive experience in growth management and consulting.

Senior Director of Growth & Performance at Delivery Hero

Abdullah El Rabaa serves as the Senior Director of Growth & Performance at Delivery Hero in Riyadh, Saudi Arabia. With a focus on scaling business operations and performance metrics, he utilizes his extensive experience in growth strategy and management to drive significant improvements. Abdullah's role includes overseeing performance analytics, optimizing growth strategies, and collaborating with cross-functional teams to ensure the company's objectives are met.

Senior Director of Growth & Performance at HungerStation | هنقرستيشن

In addition to his role at Delivery Hero, Abdullah El Rabaa also holds the position of Senior Director of Growth & Performance at HungerStation in Riyadh, Saudi Arabia. Here, he is responsible for the development and execution of growth plans, ensuring the platform remains competitive and continues to expand its user base. His dual role in two leading companies highlights his expertise and capability in managing large-scale growth operations.

Investor at Krave Mart and Proteinea

Abdullah El Rabaa actively invests in innovative startups, holding positions as an Investor at Krave Mart in Karachi, Sindh, Pakistan, and Proteinea in Cairo, Egypt. His investment ventures emphasize his belief in emerging markets and technologies. At Krave Mart, Abdullah supports the company's mission to redefine the quick commerce space, while at Proteinea, he backs breakthrough advancements in biotechnology.

Previous Roles and Experience

Before his current roles, Abdullah El Rabaa has accumulated diverse experiences across various companies. He served as Director of Growth at both Delivery Hero and HungerStation from 2023 to 2024. Prior to this, he was Head of Growth at Foodics for two years and Senior Growth Operations Manager for four months in 2021. His career also includes a stint as Program Manager at Vezeeta in 2020-2021, and multiple roles at Elixir Management Consultancy, part of McKinsey & Company, including Manager and Associate Consultant.

Education and Qualifications

Abdullah El Rabaa holds a Postgraduate Program in Data Science and Business Analytics from Texas McCombs School of Business, completed in 2022. He also earned a Bachelor's Degree in Systems Engineering from King Fahd University of Petroleum & Minerals (KFUPM), where he studied from 2010 to 2015. These educational qualifications underpin his systematic approach to growth and analytics in his professional roles.

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