Aleida Rocio Romo Cotera
About Aleida Rocio Romo Cotera
Aleida Rocio Romo Cotera is a Senior Product Manager at Delivery Hero, specializing in Quick Commerce and Supply Chain in Berlin, Germany.
Current Role at Delivery Hero
Aleida Rocio Romo Cotera currently serves as a Senior Product Manager for Quick Commerce Supply Chain at Delivery Hero in Berlin, Germany. In this role, she focuses on developing and enhancing supply chain products that streamline the quick commerce sector, which involves rapid delivery services. Her responsibilities likely involve managing product lifecycles, coordinating with cross-functional teams, and ensuring the efficient implementation of supply chain processes.
Previous Experience at Delivery Hero
Before her current role, Aleida worked at Delivery Hero as a Product Manager for Quick-Commerce Supply Chain products from 2021 to 2023. During this two-year tenure, she was based in Berlin, Germany, and contributed significantly to optimizing supply chain operations in the quick commerce segment. This role involved strategic planning and execution within the supply chain, aiming to improve rapid delivery services and operational efficiency.
Professional Experience at The Coca-Cola Company
Aleida has extensive experience at The Coca-Cola Company, where she managed various roles. In 2021, she served as LATAM D2C eCommerce Product Manager in Mexico City for ten months, focusing on direct-to-consumer eCommerce initiatives. From 2019 to 2020, she was the Product Owner for D2C e-commerce, also in Mexico City. Her work involved managing eCommerce platforms, driving digital transformation projects, and optimizing online direct-to-consumer sales.
Education and Academic Background
Aleida holds a Master's degree in Engineering Business Management from the University of Warwick, acquired between 2017 and 2018. She also earned a Diplomatura in Strategic Planning and International Logistics from Universidad Tecnica Federico Santa Maria in 2014. Her academic journey started at Tecnológico de Monterrey, where she completed her Bachelor's degree in Industrial Engineering from 2008 to 2014. These educational qualifications strengthened her expertise in engineering, business management, and logistics.
Skills and Competencies
Aleida possesses advanced communication skills in both English and Spanish and has a proven track record of leading international and cross-functional teams. She is experienced in agile and lean methodologies and has successfully led digital transformation projects within the FMCG industry. Aleida is adaptable to new environments, a quick learner, and consistently seeks to integrate advanced technologies, optimize processes, and add business value in her projects.