Asmaa K. Beshier
About Asmaa K. Beshier
Asmaa K. Beshier is a Senior User Experience Designer at Delivery Hero in Berlin, Germany, with extensive experience in both agency and in-house design environments.
Current Role at Delivery Hero
Asmaa K. Beshier is currently employed as a Senior User Experience Designer at Delivery Hero in Berlin, Germany. In this role, she leverages her extensive background in UX design to enhance the user experience of Delivery Hero's products. Her focus includes creating user personas and journey maps to design comprehensive user narratives. She applies her detailed-oriented problem-solving skills to create effective end-to-end user experiences that align with the company's goals.
Previous Experience at Halan
From 2020 to 2021, Asmaa K. Beshier worked as an Experience Design Manager at Halan - حالا. During her tenure, she managed the design team and drove UX strategy to improve user engagement and satisfaction. She was instrumental in crafting user-centric design processes and utilizing her storytelling expertise to create intuitive designs that met the needs of Halan's users.
Work at Raisa Energy LLC
Between 2019 and 2020, Asmaa K. Beshier served as a Senior User Experience Designer at Raisa Energy LLC in Cairo, Egypt. In this role, she worked on projects that required a keen understanding of both user behavior and business requirements. She conducted qualitative user research and integrated her findings into the design process to create effective and user-friendly interfaces.
Experience at webkeyz
Asmaa K. Beshier spent a significant part of her career at webkeyz, from 2013 to 2018. Initially, she joined as a User Experience Designer and later transitioned to a role involving Senior User Experience Designer/DesignOps. During this period, she honed her skills in both design and operations, which provided her a comprehensive understanding of design challenges. She excelled in creating user personas and journey maps to tell compelling user stories, which enhanced the user experience of numerous projects.
Educational Background
Asmaa K. Beshier holds a Bachelor of Science (BSc) in Computer Science from Cairo University, which she completed from 2008 to 2012. Her academic background laid the foundation for her career in UX design and equipped her with the technical knowledge needed for her roles in various companies. Her education in computer science supports her analytical approach to user research and design.