Bassma Hefni
About Bassma Hefni
Bassma Hefni is a Product Designer at Delivery Hero in Berlin, Germany, with a diverse background in design and education, including previous roles in Egypt and Finland.
Current Role at Delivery Hero
Bassma Hefni is currently serving as a Product Designer at Delivery Hero, located in Berlin, Germany. She utilizes her expertise in UI/UX and product design to develop solutions that enhance user experiences. Bassma applies her comprehensive design knowledge and adjusts design processes according to constraints and available resources, aiming to solve both user and business problems effectively.
Previous Work Experience in Product and UI/UX Design
Bassma Hefni has a rich professional background in product and UI/UX design. She worked at Tunninen Oy in Finland as a Product Designer from 2021 to 2022. Prior to that, she gathered extensive experience working as a freelance Product Designer from 2018 to 2022. Bassma has also served as a UI/UX Designer at Spirula Systems for 9 months in 2019 and a Web Designer at STP.Marketing.Agency for 2 months in 2019, both in Alexandria, Egypt.
Teaching and Instruction Roles
Bassma Hefni has notable experience in teaching and instruction. From 2019 to 2022, she worked as an Information Technology Instructor at the Information Technology Institute (ITI) in Alexandria Governorate, Egypt. She also worked as a Visual Arts Teacher at Alexandria International Academy from 2016 to 2017, where she gained valuable insights into the challenges of being an educator and the importance of patience.
Educational Background
Bassma Hefni has a strong educational foundation. She earned a Bachelor's degree in Architectural Engineering from Alexandria University, completing her studies from 2010 to 2015. She then pursued a Postgraduate diploma in IT with a focus on UI/UX Design at the Information Technology Institute (ITI) from 2017 to 2018. Additionally, Bassma studied User Experience Design at The Interaction Design Foundation and achieved professional development from 2018 to 2021. Her early education includes a High school diploma in Maths-science from Lycée la liberté d'Alexandrie, stretching from 1995 to 2010.
Design Philosophy and Approach
Bassma Hefni believes that good design involves using visuals to address both user and business problems. She emphasizes adjusting design processes according to constraints and available resources. Her experience shipping products in the Finnish market has provided her with practical insights and strategies for successful product design. Bassma's background in Architectural Engineering has also contributed to her logical thinking skills, further enhancing her design capabilities.