Burak Arslan
About Burak Arslan
Burak Arslan is a Performance Marketing Manager at Delivery Hero in Berlin, Germany, with extensive experience in digital marketing and business strategy.
Company
Burak Arslan currently holds the position of Performance Marketing Manager at Delivery Hero in Berlin, Germany. Before his tenure at Delivery Hero, he accumulated extensive experience in digital marketing and business strategy through various roles at eBay in Istanbul, Turkey.
Title
As a Performance Marketing Manager, Burak Arslan is responsible for developing and executing marketing strategies that focus on performance and growth metrics. His responsibilities cover a range of marketing channels, including SEM, Paid Social, and budget management for the foodora app across eight EU countries.
Education and Expertise
Burak Arslan earned his Master's degree in Business Administration from Istanbul Bilgi University between 2014 and 2016. He also holds a Bachelor of Engineering in Information Systems Engineering from Eastern Mediterranean University, completed from 2006 to 2012. His expertise spans performance marketing, business strategy, and digital marketing, reinforced by his professional and academic background.
Background
Burak Arslan's career began in digital marketing with roles of increasing responsibility at eBay, where he worked for nearly a decade in Istanbul, Turkey. His positions at eBay ranged from Digital Marketing Officer to Sr. Manager, Business Strategy. Additionally, he spent a brief period at ReklamStore as an Affiliate Account Manager before joining eBay.
Achievements
Burak Arslan has published two best-selling digital marketing courses on Udemy, which have reached over 17,000 students and received a 4.5/5 star rating. His strategic management of SEM channels resulted in a 30% improvement in CPA within the first three months. Furthermore, his collaboration with a new UGC agency significantly increased Paid Social channel investments and acquisitions. He has also been instrumental in optimizing workflows and reducing process bottlenecks.