Buse Zincirci
About Buse Zincirci
Buse Zincirci is a Performance Marketing Manager at Delivery Hero in Berlin, Germany, and also serves as a Digital Engagement & Marketing Manager at Yum! Brands.
Current Positions
Buse Zincirci is currently working at Yum! Brands as a Digital Engagement & Marketing Manager. Additionally, she holds the role of Performance Marketing Manager at Delivery Hero in Berlin, Germany. These roles highlight her expertise in performance marketing and digital engagement within the food and delivery service sectors.
Professional Experience at Delivery Hero
Buse Zincirci has a rich history with Delivery Hero, where she has held multiple positions. From 2019 to 2021, she served as a Growth Marketing Lead in Dubai, United Arab Emirates. Currently, she is a Performance Marketing Manager based in Berlin, Germany. Her experience at Delivery Hero demonstrates her advanced skills in growth and performance marketing within a dynamic and high-paced environment.
Previous Roles in Marketing
Before her current roles, Buse Zincirci accumulated significant experience in various marketing positions. She worked at OLX Group as a Performance Marketing Executive from 2018 to 2019 in Dubai, United Arab Emirates. Earlier, she was a Product Marketing Assistant at AstraZeneca from 2016 to 2017 in Istanbul, Turkey, and a Marketing Trainee at AbbVie from 2015 to 2016.
Education and Chemical Engineering Background
Buse Zincirci studied Chemical Engineering at Boğaziçi University, earning a Bachelor of Science (BS) from 2011 to 2017. Additionally, she studied at the University of California, Santa Barbara for 11 months, also in Chemical Engineering, and received a Bachelor of Science (B.Sc.) in 2015. Her educational background lays a strong foundation for her analytical and technical skills in marketing.
Skills and Expertise
Buse Zincirci has developed extensive expertise in several areas of marketing and technology. Her skill set includes managing Loyalty & Rewards Program systems, specializing in Coupon Engine Systems for digital marketing, and implementing PPC, SEO, and ASO strategies. She is proficient in digital branding and social media strategies, with a background in both online and offline marketing. Additionally, she has significant experience in MarTech Solutions, GA & Data Analytics, UI & UX Design, Test & Learn & CRO, and Product Management for both app and web platforms.