Erwan Jacob
About Erwan Jacob
Erwan Jacob is the Senior Director of Performance Marketing at Delivery Hero in Berlin, Germany, with extensive experience in search marketing and e-commerce.
Current Position at Delivery Hero
Erwan Jacob is currently the Senior Director of Performance Marketing at Delivery Hero, based in the Berlin Area, Germany. He manages a team of over 75 experts specializing in various marketing disciplines. Before this role, he served as the Global Director SEM from July 2018 to December 2019, and as the Senior Director Search Marketing (SEM+SEO) from December 2019 to July 2021. His role focuses on enhancing the company's overall search marketing strategy in the competitive food delivery and quick commerce sectors.
Previous Experience at Zalando SE
At Zalando SE, Erwan Jacob worked as the Head of Search Engine Advertising for one year, from 2017 to 2018, in the Berlin Area, Germany. During his tenure, he was responsible for driving the company's search engine advertising strategy, optimizing ad spend, and enhancing ROI. His work contributed to strengthening Zalando's position as a leading e-commerce platform.
Career at Rocket Internet SE
Erwan Jacob held the position of Director of Search Marketing & AdTech at Rocket Internet SE from 2014 to 2017 in the Berlin Area, Germany. Over his three-year tenure, he led innovative search marketing and adtech strategies, supporting numerous Rocket Internet ventures in scaling their growth and increasing market visibility.
Background in Search Marketing
Erwan Jacob has a rich history in search marketing. He was the Head of Search Marketing - International at Groupon from 2010 to 2014, where he managed international search marketing efforts. Prior to that, he worked as Head of Search (Sales & Marketing) at Salesonline from 2008 to 2010. His journey in marketing began as the Head of Marketing at Directski.com & Ski Mc Neill from 2005 to 2008, and earlier, he was the Sales & Marketing Manager at Disneyland Resort Paris from 1999 to 2005.
Educational Background
Erwan Jacob holds a Master of Business Studies in International Marketing from University College Dublin, attained in 1997. He also studied at KEDGE Business School, earning a Master's degree in International Marketing, graduating in 1997, and spent a year at Universität Konstanz in 1998. His educational background laid a strong foundation for his expertise in international marketing and business strategies.