Federica Pezzetti
About Federica Pezzetti
Federica Pezzetti is a Global Paid Social Specialist in Performance Marketing at Delivery Hero, with extensive experience in various marketing roles across multiple industries.
Title: Global Paid Social Specialist - Performance Marketing
Federica Pezzetti is the Global Paid Social Specialist in Performance Marketing at Delivery Hero. She has been with the company since April 2018. Her role involves developing and implementing paid social media strategies on a global scale, leveraging her extensive experience in performance marketing.
Background in Performance Marketing
Federica Pezzetti has substantial expertise in performance marketing, particularly in paid social media strategies. Previously, she served as the Display Marketing Manager for Foodora, where she focused on paid social marketing. Her career also includes stints in online marketing, brand management, and trade marketing across various industries such as food delivery, consumer goods, and media.
Career Journey Across Several Industries
Federica has accumulated a broad range of experiences through her roles in different sectors. She has worked at Kraft Heinz Company as an Assistant Brand Manager under the Young Talent Program, at Nielsen as a Client Service Executive in Media, and at Sodalis Group as a Junior International Trade Marketing Manager. These roles have given her a well-rounded understanding of marketing and client service in diverse industries.
Educational Background
Federica's educational background is diverse and spans multiple countries. She holds a Master's degree from Università Bocconi, earned between 2013 and 2016. She also studied at the University of Mannheim, achieving a Master of Science degree in 2015. Additionally, she earned her Bachelor's degree from the University of Milan - Bicocca from 2009 to 2013, and studied at Liceo Scientifico Leonardo da Vinci in Crema, Italy, from 2004 to 2009.
Early Career and Skills Development
Early in her career, Federica worked as a Copywriter at G&P Communication SRL and as a Tennis Coach at Tennis Club Crema. These roles provided an initial platform for her to develop essential skills in communication and coaching, which have complemented her subsequent marketing expertise. She has consistently evolved her career from junior positions to specialist roles in international companies.