Federica Pezzetti
About Federica Pezzetti
Federica Pezzetti is a Senior Growth Marketing Manager at Delivery Hero in Berlin, Germany, responsible for customer acquisition and leading a team across the MENA region. She has extensive experience in performance marketing and has held various roles at HelloFresh, foodora, and other companies.
Current Role at Delivery Hero
Federica Pezzetti holds the title of Senior Growth Marketing Manager at Delivery Hero, based in Berlin, Germany. In her current role, she oversees customer acquisition from all digital channels across three different brands in the MENA region. Federica leads a team of channel managers responsible for operations across 15 MENA markets, handling SEM, Paid Social, App Marketing, Display, and SEO. She develops strategies, identifies high potential opportunities, drives budget recommendations, and sets targets to optimize channel mix and CPA.
Previous Experience at HelloFresh
From 2020 to 2021, Federica Pezzetti worked as an International Marketing Analyst - Growth at HelloFresh in Berlin, Germany. During this one-year period, she contributed to refining the company's growth strategies in international markets. This role involved close collaboration with various departments to implement effective marketing plans aimed at achieving the company's growth objectives.
Tenure at Delivery Hero
Federica Pezzetti has held multiple roles at Delivery Hero. Prior to her current position, she served as Global Paid Social Manager - Performance Marketing for six months in 2019, and as Global Paid Social Specialist - Performance Marketing from 2018 to 2019. In these roles, she was responsible for paid social media campaigns aimed at driving performance marketing efforts globally. Her responsibilities included managing budgets, optimizing campaigns, and reporting on performance metrics to ensure marketing efficiency and effectiveness.
Education and Academic Background
Federica Pezzetti's academic background includes a Master of Science (M.Sc.) in Business Administration from Universität Mannheim, achieved in 2015. She also holds a Master of Science (M.Sc.) in Marketing Management from Università Commerciale 'Luigi Bocconi', which she completed from 2013 to 2016. Additionally, she earned a Bachelor's degree in Marketing, Corporate Communication, and Global Markets from Università degli Studi di Milano-Bicocca, completed from 2009 to 2013. Federica also attended Harbor High School in Santa Cruz, California, for an English Summer School program in 2007 and graduated from Liceo Scientifico Leonardo Da Vinci in Crema, Italy, with a High School Diploma from 2004 to 2009.
Professional Background and Growth Marketing Expertise
Federica Pezzetti's professional journey in the field of marketing includes diverse roles across multiple organizations. She started her career as a Copywriter at G&P Communication srl in 2012, followed by roles such as Client Service Executive - Media at Nielsen in 2014, and Assistant Brand Manager at The Kraft Heinz Company in 2016. She also served as a Junior International Trade Marketing Analyst at Sodalis Group in 2016 and as a Global Online Marketing Graduate at foodora in 2017. Subsequently, she became Display Marketing Manager - Paid Social at foodora before her various roles at Delivery Hero. Throughout her career, Federica has demonstrated significant expertise in growth marketing, performance marketing, and international trade marketing.