Kaseenadh S
About Kaseenadh S
Kaseenadh S is the Manager of Paid Social at Delivery Hero in Berlin, Germany, with over 6 years of experience in performance marketing and a background in various digital marketing roles at Swiggy.
Current Position at Delivery Hero
As of February 2022, Kaseenadh S serves as the Manager of Paid Social at Delivery Hero in Berlin, Germany. In this role, he manages paid social media campaigns, focusing on optimizing paid media strategies to drive customer acquisition and engagement. His extensive background in digital marketing and user acquisition plays a critical role in shaping the company’s social media outreach and digital advertising initiatives.
Experience at Swiggy
Kaseenadh S accumulated significant experience at Swiggy, serving in various digital marketing roles from 2017 to 2022 in Bengaluru, Karnataka, India. He started as a Digital Marketing Executive and steadily rose through the ranks to become a Manager in Marketing. During his tenure, he focused on new user acquisition, user retention, and brand growth. His responsibilities included managing digital campaigns, optimizing marketing strategies, and analyzing performance metrics for continuous improvement.
Previous Roles in Marketing
Before his tenure at Swiggy, Kaseenadh S held marketing roles in different organizations. From 2014 to 2015, he worked as a Marketing Executive at KESDEE Inc. in Bangalore, where he focused on marketing initiatives and customer engagement. Subsequently, he served as a Business Development Executive at HCS in the UAE for five months in 2016. These roles helped him build a solid foundation in business development and marketing strategy.
Educational Background
Kaseenadh S achieved his Master of Business Administration (MBA) in Marketing and Logistics from the Guruvayurappan Institute of Management, Coimbatore, between 2012 and 2014. Prior to his MBA, he earned a BA in Functional English from Sree Narayana College, Alathur, completing his studies in 2012. He also has a Higher Secondary education in Biology Science from BSS HSS Kollengode, concluded in 2009.
Expertise in Performance Marketing
With over six years of experience in performance marketing, Kaseenadh S specializes in new user acquisition, user retention, and branding. His comprehensive understanding of digital marketing strategies and social media platforms enhances his ability to implement effective marketing campaigns. His career progression from an entry-level digital marketing executive to managerial roles underscores his expertise and dedication in the field.