Katsumi Oikawa
About Katsumi Oikawa
Katsumi Oikawa is the Director of Communications and Public Affairs at Foodpanda, Delivery Hero Japan, with extensive experience in marketing and public relations across various industries.
Title
Katsumi Oikawa currently holds the position of Director of Communications and Public Affairs at foodpanda, within Delivery Hero Japan in Tokyo. His role involves overseeing communication strategies and managing public affairs to support foodpanda’s market presence in Japan.
Previous Positions
Katsumi Oikawa has a diverse career history spanning various leadership roles. He served as the Senior Vice President at Weber Shandwick from 2020 to 2021, GM & Representative Director at Wind Mobility from 2018 to 2020, and VP of Marketing & PR at Gilt.com from 2016 to 2018. His experience also includes positions with Rovio Entertainment Ltd., Samsung Electronics Japan, Sony Computer Entertainment Japan, Apple Inc., Puma Group, Fast Retailing, The Coca-Cola Company, Procter & Gamble, and Kajima.
Education and Expertise
Katsumi Oikawa holds an MBA from The University of Chicago Booth School of Business and a BA from 青山学院大学. His extensive educational background is complemented by hands-on experience in managing communications, public affairs, marketing, and PR across various sectors, including technology, entertainment, and consumer goods. His expertise includes launching new services, executing marketing strategies, and managing brand reputation.
Achievements in Communications and Public Affairs
Katsumi Oikawa has played a significant role in launching and promoting foodpanda’s services in Japan. He has been instrumental in crisis management and enhancing brand visibility for major international brands. His strategic communication initiatives have strengthened brand presence and engagement, proving his ability to manage cross-functional teams and collaborate with global stakeholders seamlessly.
Career in Marketing and PR
Oikawa's career in marketing and PR is notable for its breadth and impact. At Sony Computer Entertainment Japan, he served as SVP of Marketing, PR, and Online Services. While at Apple Inc., he was the Director of Marketing. In both roles, he demonstrated a strong understanding of consumer behavior and successfully drove numerous marketing campaigns that significantly boosted brand recognition. His tenure at Samsung Electronics Japan and The Coca-Cola Company further highlights his expertise in the field.