Lidya Ulutas
About Lidya Ulutas
Lidya Ulutas is a UX Research Manager at Delivery Hero in Berlin, Germany, with extensive experience in various research methods and sectors.
Current Role at Delivery Hero
Lidya Ulutas currently serves as the UX Research Manager at Delivery Hero in Berlin, Germany. In this role, she leads user experience research initiatives, ensuring that the voice of the users is represented throughout the development process. Her work focuses on managing a team of researchers to conduct comprehensive studies and deliver actionable insights to improve the user experience of Delivery Hero's products.
Expertise in UX Research Methods
Lidya Ulutas brings hands-on experience with a wide range of UX research methods, including mixed-method research. Her specializations in discovery and generative research have enabled her to uncover deep insights about user needs and behaviors. These methods allow her to gather both qualitative and quantitative data, ensuring a holistic understanding of the user experience.
Global Tech Industry Experience
Throughout her career, Lidya Ulutas has worked in various global tech companies, gaining extensive experience across different sectors. Her background includes roles in e-commerce, mobile apps, metasearch, and back-office products. This diverse experience has equipped her with a comprehensive understanding of different user bases and the ability to adapt her research methodologies to suit various industries.
Skills in Team Leadership and Digital Marketing
Lidya Ulutas possesses notable skills in team leadership, conversion research, and digital marketing. Her expertise extends to conversion rate optimization (CRO), digital analytics, and landing page optimization. These skills enable her to lead teams effectively, drive user-centric changes, and optimize digital product performance.
Strategic Thinking and Communication
Known for her strategic thinking, Lidya Ulutas excels in providing visionary leadership and actionable ideas. Her natural abilities as an activator and ideator are complemented by her strong analytical skills. Additionally, she is recognized for her strong communication abilities, which are crucial for conveying research findings and ensuring stakeholder alignment.