Lucas Isern Lopez
About Lucas Isern Lopez
Lucas Isern Lopez is the Global Director of Product: AdTech at Delivery Hero in Berlin, Germany. He has extensive experience in product management and monetization, having worked at several companies including Marfeel, IAB, and Prebid.org.
Company
Lucas Isern Lopez currently holds the position of Global Director of Product: AdTech at Delivery Hero, a global online food delivery service. Based in Berlín, Alemania, Lucas is responsible for overseeing the company's advertising technology strategies and implementations. Delivery Hero is one of the leading companies in the food delivery sector, operating in various markets across the globe.
Title
Lucas Isern Lopez is the Global Director of Product: AdTech at Delivery Hero. In this role, he focuses on enhancing the company’s advertising technology framework, ensuring effective and innovative ad solutions to support the company’s growth and market presence.
Career Background
Lucas Isern Lopez has an extensive background in product management and monetization in the AdTech sector. Before joining Delivery Hero, he served as Executive Director of Monetization at Marfeel from 2020 to 2021 in Barcelona, Cataluña. Additionally, he was an Associate Professor Master RTB at IAB from 2019 to 2021, and a member of the S2S Product Management Committee at Prebid.org from 2018 to 2021. Lucas has also held multiple roles at Marfeel, including Head of Product Management and Head of Monetization Products. Earlier in his career, he worked as Director of Programmatic at Godó Strategies and in business development at Softonic.
Education and Expertise
Lucas Isern Lopez holds a Bachelor of Business Administration (BBA) degree from IQS Universitat Ramon Llull, where he studied from 2009 to 2013. He also studied Business Administration and Management at Fu Jen Catholic University, completing his degree in 2013. Prior to his university education, Lucas completed his secondary education at CIC, earning his Batxillerato, and earlier achieved his Educación Pirmaria y Secundaria at Aula Escola Europea. Lucas has demonstrated significant expertise in product management, monetization strategies, and programmatic advertising.
Achievements
Throughout his career, Lucas Isern Lopez has been recognized for his contributions to the field of AdTech. Notably, he received Google’s Innovation Award in 2019 for new sales approaches and ways to scale impact. He also earned the Skiller Academy Award for Yield-Media Management in 2020. Lucas has led programmatic and monetization strategies for major digital publications, including the 3rd largest digital newspaper in Spain. Furthermore, he teaches in the IAB Spain Programmatic Course, sharing his expertise with the next generation of AdTech professionals.