Michael Mayer
About Michael Mayer
Michael Mayer is the Head of Data Science at Delivery Hero, specializing in marketing campaign effectiveness, competitive intelligence, and supply chain optimization.
Company
Michael Mayer is currently working at Delivery Hero as the Head of Data Science. Delivery Hero is a multinational online food-delivery service headquartered in Berlin, Germany. The company operates in over 40 countries globally and is a dominant player in the food delivery industry.
Title
As the Head of Data Science at Delivery Hero, Michael Mayer leads data-driven initiatives to enhance the company's operations. His role involves managing teams of data scientists, engineers, and analysts to implement advanced data science solutions.
Education and Expertise
Michael Mayer studied Physics at the University of Erlangen-Nuremberg, earning a Diploma from 2005 to 2010. He later pursued a Doctor of Physics with a specialization in Astrophysics at the University of Potsdam, which he completed from 2011 to 2014. His expertise includes Media Mix Modelling, incrementality measurement of marketing campaigns, competitive intelligence, and supply chain optimization.
Professional Background
Michael Mayer's career spans several key roles in research and data science. He worked at Erlangen Centre for Astroparticle Physics as a Research Assistant and Fellow from 2009 to 2011. Following this, he was a Research Fellow at DESY in Zeuthen, Germany, from 2011 to 2014. At Humboldt-Universität zu Berlin, he served as a Postdoctoral Research Scientist for three years. His journey at Delivery Hero began as a Data Scientist in 2017, where he was later promoted to Senior Data Scientist and now holds the position of Head of Data Science.
Leadership and Implementation
Since 2019, Michael Mayer has been leading teams of data scientists, engineers, and analysts varying in size from 3 to 10 members. He has spearheaded the implementation of Media Mix Modelling to optimize marketing strategies and specializes in incrementality measurement to evaluate the effectiveness of marketing campaigns. His experience also includes utilizing competitive intelligence to understand market dynamics and enhance supply chain processes.