Michael Wicke
About Michael Wicke
Michael Wicke is the VP of Performance Marketing at Delivery Hero SE, leading a team of over 60 marketers across more than 40 countries.
Title and Current Role
Michael Wicke currently serves as the Vice President of Performance Marketing at Delivery Hero SE. In his role, Michael leads a sizable team of over 60 marketers, working across various channels such as SEA, SEO, App Marketing, Display Marketing, Paid Social, and Offline Marketing. His responsibilities span over 40 countries, focusing on supporting local Delivery Hero brands in achieving marketing excellence.
Professional Experience at Delivery Hero SE
Throughout his tenure at Delivery Hero SE, Michael Wicke has held multiple key positions. He was the VP International Marketing from 2019 to 2020, Senior Director International Marketing from 2018 to 2019, Head of Marketing Austria from 2015 to 2018, Head of Performance Marketing Germany from 2014 to 2015, and Head of Display Marketing & Affiliate Marketing International from 2013 to 2014. Each role was based in Berlin and involved increasing levels of leadership and strategic responsibilities.
Previous Industry Experience
Before joining Delivery Hero SE, Michael Wicke gained substantial marketing experience in various companies. He worked at DailyDeal GmbH as the Online Marketing Manager DACH from 2012 to 2013 and at Affinitas GmbH - eDarling, betterDate as Online Marketing Manager Europe from 2010 to 2012. Earlier, he started as an Online Marketing Assistant at Affinitas GmbH - eDarling in 2010. His very early career included roles such as Event Manager (Freelancer) at TGM Event & Sportmarketing GmbH and internships in International Event Marketing at Porsche and Online Marketing, SEO at Family First SARL.
Educational Background
Michael Wicke studied at Université Côte d'Azur in 2006-2007 before achieving a Dipl.-SpOec. (Univ.) from Universität Bayreuth, where he studied from 2004 to 2010. His academic background provided a strong foundation in sports and economic sciences, further preparing him for his extensive career in marketing.
Marketing Leadership and Innovations
As the VP of Performance Marketing, Michael Wicke has been instrumental in developing and validating internal tracking and attribution model methodologies across digital and offline channels. He has also played a crucial role in evolving the marketing tech stack to drive cross-channel performance optimization and automation opportunities. Additionally, Michael is responsible for fostering relationships with local Delivery Hero brands and external marketing and measurement partners, ensuring the seamless execution of marketing strategies.