Pratika Binani
About Pratika Binani
Pratika Binani is an Offline Marketing Data Analyst at Delivery Hero in Berlin, Germany, with extensive experience in marketing, data science, and project management.
Current Role at Delivery Hero
Pratika Binani is currently employed at Delivery Hero in Berlin, Germany, where she works as an Offline Marketing Data Analyst. In this role, she is responsible for analyzing data and crafting strategies that enhance traditional marketing methods using data science techniques. Her experience and expertise in integrating data analytics with offline media make her a valuable asset to the company.
Previous Roles in Berlin
Before joining Delivery Hero, Pratika Binani worked at DCMN as a Working Student in Product Management from 2020 to 2021. During her tenure at DCMN, she contributed to various product management projects, gaining hands-on experience in the field within the Berlin Area, Germany.
Professional Experience in India
Pratika Binani's career in India spanned several roles and organizations. She worked at Mindshare as a Manager in The Exchange for 11 months from 2017 to 2018, and at Lodestar Universal in multiple capacities, including Media Supervisor, Senior Media Buyer, and Junior Media Executive, between 2015 and 2017. Additionally, she worked at WhatBox Entertainment Pvt. Ltd. as an Assistant Manager for Business Development in 2014, and at Dainik Jagran City Plus as a Marketing Executive from 2013 to 2014 in Bangalore. Her early career includes a role as an Article Assistant at Lodha & Co. in New Delhi in 2011.
Education and Certifications
Pratika Binani has a strong academic background. She holds a Master of Science degree in Project Management and Data Science from Hochschule für Technik und Wirtschaft Berlin, completed in 2021. She also obtained a PG Certificate in Digital Marketing from MICA in 2017, as well as an Integrated Professional Competence Examination Certificate in Accounting from The Institute of Chartered Accountants of India in 2012. Additionally, she earned a Bachelor of Commerce degree in Finance from Christ University, Bangalore, in 2011.
Skills and Expertise
Pratika Binani possesses a unique blend of skills in marketing, data science, and project management. She is adept at developing marketing strategies that integrate offline media with data analytics to enhance campaign effectiveness. Her expertise includes launching e-commerce marketing campaigns, such as those for Grofers, and she has deep insights into consumer behavior and digital marketing strategies. She is passionate about storytelling and uses this skill to create compelling brand narratives in her campaigns.