Ruchika Pillai
About Ruchika Pillai
Ruchika Pillai is a Senior Manager, Trade Campaigns at Delivery Hero with over 10 years of experience in communication and marketing, specializing in technology narratives and various marketing strategies.
Current Role at Delivery Hero
Ruchika Pillai currently holds the position of Senior Manager, Trade Campaigns | Q Commerce at Delivery Hero. In this role, she leads various trade campaigns, focusing on quick commerce strategies to optimize delivery operations and enhance customer engagement. Her responsibilities likely include developing and executing marketing strategies, identifying market trends, and ensuring that campaigns align with the company’s overall business goals.
Previous Experience at Dunzo
Ruchika Pillai served as the Lead, Communications at Dunzo from 2018 to 2021. Based in the Bengaluru Area, India, she played a critical role in shaping the company's communication strategies. This involved executive communication, internal communication, public relations, crisis communications, employer branding, and culture building initiatives. Her role was vital in ensuring that Dunzo's message resonated both internally and externally.
Roles at Uber
Ruchika Pillai has an extensive history with Uber, having worked in various marketing roles. From 2016 to 2018, she was the Senior Manager, Marketing, in Bengaluru Area, India, where she led marketing strategies, product launches, and lifecycle/CRM automation. Prior to that, she was a Marketing Manager from 2014 to 2015. Her work at Uber involved crafting narratives and building brand recognition in a competitive market.
Early Career at Yahoo
Starting her career at Yahoo, Ruchika Pillai worked as a Search Analyst from 2009 to 2012 and later as an Account Manager, Online Sales from 2012 to 2014 in Bangalore. These positions provided her with a strong foundation in digital marketing and online sales, essential skills that she carried forward into her subsequent roles. Her responsibilities likely included analyzing search data, optimizing online sales strategies, and managing client accounts.
Educational Background
Ruchika Pillai holds a Master of Science (MSc) in Economics, Finance, and Management from the University of Bristol, completed in 2008. Prior to that, she earned a Bachelor of Arts (B.A.) in Economics from Stella Maris College, graduating in 2007. Her strong academic background in economics and management has been instrumental in her successful career in marketing and communications.
Expertise in Marketing and Communications
With over 10 years of experience in communication and marketing, Ruchika Pillai specializes in creating impactful narratives for technology solutions. She is adept at Marketing and Communications strategies, including Go-To-Market (GTM) strategies, product launches, lifecycle/CRM automation, and brand building. Her expertise also extends to executive communication, public relations, crisis communications, and employer branding, particularly within the startup ecosystem.