Ryan Augustine Lim
About Ryan Augustine Lim
Ryan Augustine Lim is a UX Researcher at Delivery Hero and foodpanda in Singapore, with a background in tech start-ups and regional research teams.
Current Title and Roles
Ryan Augustine Lim serves as a UX Researcher, working with both Delivery Hero and foodpanda in Singapore. In his capacity at foodpanda, he conducts research for their Incentives Domain, focusing on Vouchers and Deals. His responsibilities extend to the Fintech Domain, covering areas like e-Wallet (pandapay) and Payments. He previously contributed to various new business initiatives, vendor and internal tools, including Q-Commerce, Dine-in, Corporate and Catering, and Customer Service Agent Tools.
Professional Background
Ryan Augustine Lim has a diverse background in UX research and marketing. He held the role of Associate Consultant at Capgemini and Associate Experience Researcher at Idean, each for a year. Earlier in his career, he served as a Junior UX Researcher/User Research Intern at Telenor for seven months and as a Marketing Intern at 99.co for four months. His experience also includes a marketing internship at HighlightCam, Inc. in Mountain View, California, which lasted five months.
Education and Academic Achievements
Ryan Augustine Lim achieved his Master of Science in Information Systems from Nanyang Technological University Singapore, completing the program in two years from 2021 to 2023. He earned a Bachelor of Social Sciences (Honours; Highest Distinction/First Class Honours) in Communications and New Media from the National University of Singapore. His undergraduate studies were conducted within the University Scholars Programme, extending over four years from 2015 to 2019.
Research Expertise and Contributions
Ryan Augustine Lim has an established track record in UX research, particularly in tech start-ups and regional research teams across Singapore, Oslo, and Silicon Valley. He is skilled in setting up research practices within small teams. His work has consistently informed product direction, demonstrating his ability to deliver actionable research insights. At foodpanda, his contributions span new business initiatives and internal tools, strengthening their operational and customer service capabilities.