Sam Chui
About Sam Chui
Sam Chui is a Product Specialist in Growth, Strategy & Operations at Delivery Hero in Singapore, with a diverse background in marketing, public relations, and culinary arts.
Current Role at Delivery Hero
Sam Chui currently serves as a Product Specialist focused on Growth, Strategy & Operations at Delivery Hero. Based in Singapore, Chui plays a critical role in refining audience segmentation and personas. Additionally, he works closely with user experience research (UXR) and analytics to inform product strategy and feature prioritization. His responsibilities also include creating and implementing sustainable product discovery, go-to-market (GTM), and growth strategies to foster user engagement and long-term business value.
Previous Experience at Revolut
Before joining Delivery Hero, Sam Chui worked as a Senior Growth & Marketing Manager at Revolut from 2020 to 2021 in Singapore. During his one-year tenure, Chui was involved in developing and executing growth strategies to support the company's rapid expansion in the financial technology space.
Educational Background
Sam Chui holds a Bachelor of Arts degree in Philosophy and Cognitive Science, with a 2:1, from the University of Sussex. Additionally, he earned a Diploma in Mass Communication from Ngee Ann Polytechnic. Chui has also participated in the Reforge 2021 program, which specializes in advanced growth and product strategies.
Diverse Professional Experience
Sam Chui has a diversified professional background that spans various industries. His previous roles include positions at GOODSTUPH Private Limited as a Senior Digital Strategist, The Ate Group as a Senior Account Executive, and Fairmont-Raffles-Swissotel as a Commis Chef III. He has also worked in public relations, digital strategy, and content creation, highlighting his versatile skill set.
Early Career and Internships
Sam Chui embarked on his professional journey with several internships and roles. Notably, he worked at Bentley Communications in Hong Kong as a Press Office Intern and served as an Intern at Text 100 in Singapore. He also gained experience as a Freelance Writer at the University of Sussex. These early experiences laid the foundation for his multifaceted career.