Sena Aryananda
About Sena Aryananda
Sena Aryananda is a UX Researcher at Delivery Hero in Berlin, Germany, with a strong background in market research and extensive experience in both qualitative and quantitative methodologies.
Title
Sena Aryananda currently holds the position of UX Researcher at Delivery Hero, based in Berlin, Germany.
Company
Sena Aryananda is presently employed by Delivery Hero, where she works as a UX Researcher, helping improve user experiences by participating in cross-functional teams and conducting usability testing sessions.
Previous Experience
Sena Aryananda has extensive professional experience in UX and market research. She served as a Senior UX Researcher at Tokopedia in Greater Jakarta Area, Indonesia, from 2019 to 2022. Prior to that, she was a Market Research Field Team Leader at EY Sweeney in Melbourne, Australia, from 2017 to 2019. Her earlier roles include Market Research Interviewer at Ipsos Australia and Research Executive at MARKPLUS, INC.
Education and Expertise
Sena Aryananda has a robust educational background, holding a Master's degree in Marketing from Monash University, obtained between 2015 and 2017. She also has a Bachelor's degree in Accounting from Universitas Airlangga, earned from 2007 to 2011. Her expertise encompasses both qualitative and quantitative research methodologies, and she utilizes various research tools and software to analyze user behavior and preferences.
Achievements
While at Tokopedia, Sena Aryananda contributed to the development of user personas and journey maps. She has also presented research findings to stakeholders to inform product design decisions. Additionally, she has mentored junior researchers in her previous roles, showcasing her leadership skills.
Cross-Cultural and Cross-Functional Experience
Sena Aryananda's career spans multiple countries, including Indonesia, Australia, and Germany, giving her a rich cross-cultural perspective. She has been part of cross-functional teams at Delivery Hero, collaborating to enhance user experiences and drive product improvements.