Shuhei Matsuya
About Shuhei Matsuya
Shuhei Matsuya is the CRM Solutions Strategy Manager at Delivery Hero in Berlin, Germany, with a background in digital marketing and CRM roles at HelloFresh and AXA.
CRM Solutions Strategy Manager at Delivery Hero
Shuhei Matsuya is currently employed as the CRM Solutions Strategy Manager at Delivery Hero, based in Berlin, Germany. In this role, he serves as the primary liaison between Braze and global brands, ensuring effective communication and the seamless implementation of CRM solutions. He benchmarks Delivery Hero's global brands' CRM tech capabilities against industry best practices and advocates for their implementation. Additionally, he supports regional CRM teams by troubleshooting and resolving technical issues related to CRM platforms.
Previous Positions at HelloFresh
Shuhei Matsuya has held significant positions at HelloFresh, also based in Berlin, Germany. From 2021 to 2022, he served as the CRM/AdTech Lead for International Expansion. Prior to that, he worked as a CRM Automation Manager from 2019 to 2020. These roles entailed managing and developing CRM strategies and systems to support HelloFresh’s growth and operational efficiency.
Digital Marketing Experience at AXA
Before joining HelloFresh, Shuhei Matsuya gained extensive experience at AXA in Tokyo, Japan. He worked as a Digital Marketing Associate from 2016 to 2019, following a five-month internship in Marketing - Digital Lead Generation from 2015 to 2016. His responsibilities included overseeing digital marketing strategies and initiatives aimed at lead generation.
Educational Background
Shuhei Matsuya has a well-rounded educational background. He studied at Humboldt-Universität zu Berlin on a study abroad program from 2014 to 2015. He earned his Bachelor of Commerce and Management, with a focus on Consumer Behavior, from 一橋大学 between 2012 and 2016. Additionally, he holds a High School diploma from Seattle Preparatory School, obtained between 2007 and 2011.
Expertise in CRM and Platform Migration
Shuhei Matsuya brings extensive expertise in CRM solutions and platform migration to his roles. He has considerable experience in migrating CRM systems, particularly with Salesforce Marketing Cloud and Braze. He streamlines communication between central and regional CRM teams, enhancing overall operational efficiency.