Sofía Paz Luna
About Sofía Paz Luna
Sofía Paz Luna is a Paid Social Specialist at Delivery Hero in Berlin, Germany, with extensive experience in digital media planning and social media management across European and Latin American markets.
Current Role at Delivery Hero
Sofía Paz Luna currently holds the position of Paid Social Specialist at Delivery Hero in Berlin, Germany. In this role, she is responsible for managing and optimizing paid social campaigns, particularly focusing on Central and Eastern Europe (CEE) markets and Austria. She supports local teams in developing assets, strategies, and campaign targeting.
Previous Experience at SuperVista AG
Before joining Delivery Hero, Sofía Paz Luna worked as the Paid Social Media Manager for Spain and Italy at SuperVista AG. During her one-year tenure from 2019 to 2020, she was based in Berlin and its surrounding areas in Germany, focusing on managing paid social media efforts for these regions.
Role at Cabify
Sofía Paz Luna served at Cabify in two capacities. From 2018 to 2019, she was the Global Paid Social Specialist, based in Madrid, Spain. She also held the position of Global Social Media Analyst from 2017 to 2018 for ten months, where she was involved in analyzing social media activities on a global scale.
Education in Marketing and Journalism
Sofía Paz Luna has a rich educational background in marketing and journalism. She earned a Posgrado en Search Marketing from Universidad Carlos III de Madrid between 2016 and 2017. She also holds a Master's degree in Journalism Research from Universidad Complutense de Madrid (2010-2011) and completed a Publicidad y RRPP program at Università per Stranieri di Perugia (2009-2010). Her foundational education in Publicidad y RRPP was completed at Universidad Complutense de Madrid from 2005 to 2010.
Experience Working in European and Latin American Markets
Sofía Paz Luna has extensive experience working in diverse markets, both in Europe and Latin America. She has held various roles in Spain, Italy, and Mexico, showcasing her adaptability and understanding of different regional markets. Her positions have ranged from Digital Media Planner and Digital Strategic Planner to Social Media Manager and Account Executive.
Early Professional Roles
Earlier in her career, Sofía Paz Luna worked in various roles that contributed to her expertise in digital marketing and project management. She served at Social Noise as Digital Planner and Social Media Manager in Mexico, and as a Junior Project Manager at PML México. Additionally, she worked as an Account Executive at Factivo Digital Marketing and PUBLISEIS, and as a Marketing Assistant at Mindset Media Services. These roles provided her with a robust foundation in digital and social media strategies.