Sofia Pevganen
About Sofia Pevganen
Sofia Pevganen is a UX Researcher at Delivery Hero in Berlin, Germany, with extensive experience in market research and consumer insights.
Title
Sofia Pevganen is currently working as a UX Researcher at Delivery Hero based in Berlin, Germany.
Education and Expertise
Sofia Pevganen holds a Master's degree in Social Sciences from Freie Universität Berlin (2019-2021) and a Master's degree in Applied Methods of Social Analysis of Markets from the State University — Higher School of Economics (2017-2019). Additionally, she earned a Bachelor's degree in Applied Methods of Social Researches from the same institution (2013-2017). Her academic background provides her with a solid foundation in social research methodologies and market analysis.
Career at Delivery Hero
Sofia Pevganen has been with Delivery Hero, a global leader in online food delivery services, since 2020. Initially, she joined as a User Experience Researcher and Working Student, a position she held for one year in Berlin, Germany. Currently, she serves as a UX Researcher, contributing to the company's understanding of user behavior and improving the overall user experience.
Previous Market Research Roles
Before joining Delivery Hero, Sofia Pevganen gained significant experience in market research. She worked at Oriflame Cosmetics in Moscow for two years (2017-2019) within the Business Intelligence and Consumer Insights Department. At GfK, she was an Assistant in the Brand and Customer Experience Department for five months in 2017. She also managed marketing research projects as a Junior Manager at the Research agency «Qualitative technics» from 2016 to 2017.
Early Career and Internships
Sofia Pevganen's early career included diverse roles spanning various industries. She worked as a Business Office Manager for social projects and programs in Moscow in 2016. Sofia also interned at Knight Frank in the Foreign Real Estate Department for two months in 2015 and participated in internal monitoring and evaluation projects at the National Research University — Higher School of Economics for five months in 2015. These roles allowed her to build a versatile skill set applicable to both academic and corporate environments.