Thomas Perl
About Thomas Perl
Thomas Perl is a Senior Data Analyst in Marketing Analytics at Delivery Hero SE in Berlin, with a background in Data Science and Marketing from Zalando SE and Humboldt University of Berlin.
Current Company: Delivery Hero SE
Thomas Perl is currently employed at Delivery Hero SE, where he holds the position of Senior Data Analyst - Marketing Analytics. Delivery Hero SE is an online food delivery service based in Berlin, Germany. In his role, Thomas focuses on using data analytics to drive marketing strategies and initiatives, aligning them with business goals and customer insights.
Previous Role at Zalando SE
Before joining Delivery Hero SE, Thomas Perl worked at Zalando SE as a Data Scientist specializing in Demand Planning & Analytics. During his 7-year tenure from 2014 to 2021, he contributed to the company's e-commerce success by analyzing consumer demand patterns and optimizing inventory management. Zalando SE is known for its vast online fashion retail platform in Europe.
Academic Background in Business Administration
Thomas Perl earned a Master of Science (MS) degree in Business Administration from Humboldt-Universität zu Berlin, where he studied from 2010 to 2013. His academic journey equipped him with a solid foundation in business principles and quantitative methods, preparing him for his career in data analytics and market research.
Early Career and Research Experience
Thomas began his professional career with an internship and student trainee role in Quantitative Market Research at FactWorks GmbH, where he worked from 2011 to 2013. He then gained additional experience at Humboldt University of Berlin as a Research Assistant in the Institute of Marketing from 2013 to 2014. These roles helped him develop skills in data-driven market analysis and academic research methodologies.
Expertise in Marketing Analytics
Thomas Perl specializes in the intersection of data science and marketing, with over 5 years of experience in driving analytical projects in e-commerce. He focuses on creating transparency in marketing strategies and identifying optimization potential. Motivated by enabling data-driven business decisions, Thomas excels in customized analyses, interactive dashboards, and deploying algorithms to production.