Vincent Adorian
About Vincent Adorian
Vincent Adorian is the Head of Performance Marketing at Delivery Hero in Berlin, with extensive experience in marketing roles across various international companies and a background in Information Systems Engineering and Management.
Current Role at Delivery Hero
Vincent Adorian serves as the Head of Performance Marketing at Delivery Hero in Berlin, Germany. In his current role, Vincent is responsible for overseeing and optimizing performance marketing strategies, leveraging his extensive background in both online and offline marketing. His position involves coordinating cross-functional teams to drive customer acquisition, retention, and overall brand visibility across various digital platforms.
Previous Experience at TIER Mobility
Vincent Adorian held the position of Head of Performance Marketing at TIER Mobility from 2020 to 2023. During his three-year tenure in Berlin, Germany, Vincent focused on developing and executing comprehensive performance marketing campaigns designed to boost TIER Mobility's market presence. He played a crucial role in scaling the company's user base and enhancing user engagement through targeted digital marketing initiatives.
Career Path at HelloFresh
At HelloFresh, Vincent Adorian progressed through significant roles from 2018 to 2020. He initially served as Head of Online Marketing in Berlin and later led Growth & Offline Marketing in Sydney. His dual roles involved spearheading strategies for both digital growth and offline marketing channels, thereby driving customer acquisition and retention across diverse markets. His contributions were pivotal in expanding HelloFresh's reach in the competitive meal kit delivery sector.
Educational Background
Vincent Adorian holds a Dual Master's Degree in Information Systems Engineering and Management from the University of Paris I: Panthéon-Sorbonne, completed between 2009 and 2011. He also achieved a Bachelor's degree in Computer Science from the same university in 2009 and a DUT in Computer Science from IUT Paris 13, completed between 2006 and 2008. His educational background underpins his technical acumen and strategic approach to marketing.
Professional Journey in Various Industries
Vincent Adorian's diverse professional journey includes roles such as Senior Mobile Marketing Manager at Bonial.com, SEM Manager at Movinga, and SEA Trainee at Rocket Internet SE. His early career also features positions like Online Marketing Intern at Wayfair and Test Automation Engineer at Capsule Technologie. Furthermore, he served as IT Product Lead at Steria Group and Software Engineer at Logica. These roles across different industries have enriched his expertise in both marketing and technology.
Passion for Marketing and Growth Hacking
Vincent Adorian is passionate about marketing, advertising, and growth hacking, especially within fast-growing environments. His commitment to integrating management skills, marketing expertise, and automation knowledge demonstrates his drive to achieve rapid results. Vincent stays updated on marketing trends and the startup scene, continuously seeking to combine his leadership abilities with his IT skills to foster growth in dynamic settings.