Yexi Yuan
About Yexi Yuan
Yexi Yuan is a Senior Product Analyst at Delivery Hero in Singapore, with extensive experience in data analytics and marketing automation.
Current Role at Delivery Hero
Yexi Yuan currently works as a Senior Product Analyst at Delivery Hero in Singapore. In this role, Yexi leverages their expertise in data analytics and product performance to enhance operational efficiency and consumer satisfaction.
Previous Experience at Discovery Inc
From 2019 to 2022, Yexi Yuan worked as a Senior Analyst, DTC & Data Analytics at Discovery Inc in Singapore. Over three years, Yexi contributed to data-driven decision-making processes and supported various direct-to-consumer initiatives.
Experience at Google
In 2019, Yexi Yuan held the position of Marketing Automation and Analytics (Apigee) at Google in Singapore. During their nine-month tenure, Yexi focused on integrating marketing automation with analytical insights to optimize campaign effectiveness.
Educational Background
Yexi Yuan's educational background includes a Bachelor of Social Science in Economics from the National University of Singapore (2012-2016). They also participated in the Berkeley Summer Program at the University of California, Berkeley, where they studied Financial and Urban Economics (2014). Additionally, Yexi spent 11 months in a Student Exchange Programme at Shanghai Jiao Tong University in 2014, and completed their GCE 'A' Levels from Meridian Junior College (2008-2009).
Technical Skills and Proficiencies
Yexi Yuan has developed ETL pipelines using Python to integrate diverse data sources into SQL databases like MySQL, Postgres, and MongoDB. They are proficient in Google Analytics and Adobe Analytics for measuring product and marketing metrics. Yexi designs and deploys A/B tests to help teams make data-informed decisions, and applies statistical and machine learning techniques for customer segmentation, marketing mix models, and customer churn models. In their free time, Yexi builds web applications using VueJS/NuxtJS, Django, and Flask.