Ying Du
About Ying Du
Ying Du is a Senior Paid Social Manager at Delivery Hero in Berlin, Germany, with a diverse background in online marketing, consumer research, and auditing.
Title and Current Role
Ying Du is the Senior Paid Social Manager at Delivery Hero in Berlin, Germany. Her extensive experience and expertise in social media management, coupled with her strategic vision, support her efforts in driving successful paid social campaigns for the company.
Professional Experience at Delivery Hero
At Delivery Hero, Ying Du has held multiple roles, showing a clear career progression. She started as a Paid Social Specialist from 2018 to 2019, advanced to a Paid Social Manager from 2020 to 2021, and currently serves as the Senior Paid Social Manager. This tenure reflects her growth and increased responsibility within the organization.
Previous Roles in Online Marketing
Before her current role, Ying Du accumulated significant experience in online marketing. She worked as an Online Marketing Manager at HelloFresh from 2017 to 2018 and gathered initial exposure as an Online Marketing Intern at Project A Ventures from 2015 to 2016. These roles have contributed to her expertise in online marketing strategies and execution.
Background in Consumer Research and Analysis
Ying Du has a strong foundation in research and analytics. She served as a Senior Analyst in Consumer Research at The Nielsen Company from 2010 to 2012 and later as an Associate Research Manager at Ipsos in 2013. These positions enhanced her analytical skills, focusing on consumer insights and market research.
Educational Background
Ying Du earned her Master of Science (MS) in Economics from Humboldt-Universität zu Berlin, where she studied from 2013 to 2016. Prior to that, she completed her Bachelor in Environmental Economics at Renmin University of China from 2004 to 2008. Her educational background provided a strong foundation in economic theories and analytical skills.