Yoel Sumitro
About Yoel Sumitro
Yoel Sumitro is the Senior Director of Product Design & Research at Delivery Hero in Berlin, Germany, with extensive experience in design and research roles across various international companies.
Company
Yoel Sumitro is currently working at Delivery Hero in Berlin, Germany. He serves as the Senior Director of Product Design & Research, where he leads a team of approximately 60 members in the product design and research chapters. Delivery Hero is a global leader in online food delivery services, and its extensive platform allows Yoel to leverage his expertise in product design and user research to drive the company's innovation and growth.
Title
As the Senior Director, Product Design & Research at Delivery Hero, Yoel Sumitro oversees comprehensive design and research initiatives. His dual role involves guiding the strategic direction of product design and leading an extensive team to enhance user experiences across varied markets. His leadership is integral in aligning product strategies with user behaviors and market demands.
Professional Experience
Yoel Sumitro has accumulated diverse professional experiences across multiple roles. Before joining Delivery Hero, he held prominent positions at several companies. He was SVP, Head of Product Design & Research at tiket.com in Jakarta, Indonesia, from 2020 to 2022. Prior to that, he served as VP, Head of Design at Bukalapak from 2018 to 2020. He also contributed to Uber's international growth as a Senior UX Researcher and User Experience Researcher II from 2016 to 2018 in Singapore. Earlier, he worked as a Senior Interaction Designer at adidas Group in Germany and as a UX Designer at Mobilewalla in the United States.
Education and Expertise
Yoel Sumitro has a solid academic background that enhances his practical expertise. He obtained a Master of Science degree in Human Centered Design and Engineering from the University of Washington from 2011 to 2013. He also holds a Bachelor of Engineering in Computer Science from Institut Teknologi Bandung, completed in 2010. Furthermore, he studied Business Design at d.MBA in 2020, which complements his interest in business design and positive leadership. His educational foundation supports his extensive knowledge in ethnography, behavioral economics, and participatory research/design.
Passion and Interests
Yoel Sumitro is deeply passionate about design justice and participatory research/design. He also has a strong interest in positive leadership and business design. His professional journey reflects a commitment to developing products that meet market demands and enhance user experiences, particularly in Southeast Asia, East Asia, and Australia. His focus on ethnography and behavioral economics underscores his approach to creating inclusive and impactful design solutions.