Anna Roszczyk
About Anna Roszczyk
Anna Roszczyk is a Junior Marketing Analyst at DELVE, specializing in backend systems for data transformation and user engagement optimization. She holds a Bachelor's degree in Anthropology of Culture from the University of Warsaw and a Master's degree in Management from Kozminski University.
Work at Delve
Anna Roszczyk has been employed at DELVE as a Junior Marketing Analyst since 2022. In this role, she focuses on user engagement, pathway reports, and attribution analysis to optimize online marketing campaigns. Anna utilizes advanced data analysis tools, including Google Big Query and Tableau, to enhance campaign performance. Prior to her current position, she worked at DELVE as an Entry Level Marketing Analyst for six months in 2022.
Education and Expertise
Anna Roszczyk holds a Bachelor's degree in Anthropology of Culture from the University of Warsaw, where she studied from 2018 to 2021. She furthered her education at Kozminski University, obtaining a Master's degree in Management, Sociology of Business, and Media from 2021 to 2023. Her academic background supports her expertise in data analysis and marketing strategies.
Data Analysis Skills
Anna specializes in creating backend systems for seamless data transformation. She is proficient in data cleansing and visualization, particularly using Looker Studio. Her analytical skills extend to evaluating data from various platforms, including Google Ads, Microsoft Ads, and Amazon DSP. This expertise allows her to effectively measure and enhance marketing campaign performance.
Focus Areas in Marketing
In her role as a Junior Marketing Analyst, Anna Roszczyk concentrates on user engagement metrics, pathway reports, and attribution analysis. These focus areas are essential for optimizing online campaigns and improving overall marketing effectiveness. Her analytical approach aids in understanding user behavior and campaign impact.