Betsy Sellars
About Betsy Sellars
Betsy Sellars serves as the Head of Activation at DELVE, a role she has held since 2023. With over 18 years of experience in performance marketing and digital media, she has worked across various sectors including automotive and e-commerce.
Work at Delve
Betsy Sellars currently serves as the Head of Activation at Delve, a position she has held since 2023. Her role involves overseeing activation strategies and initiatives within the company. Delve operates in a hybrid work environment, and Betsy is based in Colorado, United States. Prior to her current role, she worked at Delve as the Head of Media from 2020 to 2023, where she focused on media strategies and execution.
Previous Experience in Media and Marketing
Before joining Delve, Betsy Sellars held various positions at IMM - Ideas Made Measurable. She served as VP of Media from 2017 to 2020, where she was responsible for media planning and execution. Additionally, she worked as Client Partnership Director and Group Partnership Director at IMM between 2015 and 2017. Betsy also has experience at Cars.com, where she held multiple roles, including Associate Online Marketing Manager and Manager of Marketing Analytics, from 2006 to 2013.
Education and Expertise
Betsy Sellars earned her Bachelor of Arts degree in Communication from Loyola University Chicago, where she studied from 2002 to 2005. Her academic background supports her specialization in performance marketing, particularly in e-commerce and new customer acquisition. She has developed expertise in digital media, including programmatic advertising, paid social, paid search, and custom content sponsorships.
Industry Experience
Betsy Sellars has over 18 years of experience in both client-side and agency-side roles, which provides her with a comprehensive strategic perspective. Her industry experience spans several sectors, including Automotive, Non-Profit, Telecom, B2B, Consumer Packaged Goods (CPG), and Entertainment. This diverse background enables her to adapt marketing strategies to various market needs and consumer behaviors.