Charisse Tabak
About Charisse Tabak
Charisse Tabak serves as the Head of Data at DELVE, where she has worked since 2023. She has extensive experience in digital media, audience planning, and client relationship management, with previous roles at notable companies such as Choreograph and Wunderman Thompson.
Current Role at Delve
Charisse Tabak serves as the Head of Data at Delve, a position she has held since 2023. In this role, she has developed an Audience-First Planning capability, which emphasizes data-driven strategies for audience engagement. Her responsibilities include overseeing data management and analytics to enhance the effectiveness of marketing campaigns. She operates within the New York City Metropolitan Area, contributing to Delve's focus on innovative data solutions.
Previous Experience in Data and Media
Prior to her current role, Charisse Tabak worked at Choreograph as SVP Product, Data & Addressability from 2021 to 2023. She also held a position as a Media Consultant at EssenceMediacom for one month in 2023. Her experience includes significant roles at Wunderman Thompson as Senior Client/Business Director from 2018 to 2021 and at Theorem as Senior Client Partner from 2016 to 2018. These positions have equipped her with extensive knowledge in digital media, audience planning, and client relationship management.
Educational Background
Charisse Tabak holds a Master of Business Administration (M.B.A.) from the Graduate School of Business at the University of Cape Town, where she studied Business, Management, Marketing, and Related Support Services. Additionally, she earned a Bachelor of Arts (BA) in Industrial and Organizational Psychology from the University of the Witwatersrand. Her educational background supports her expertise in data management and marketing strategies.
Skills and Proficiencies
Charisse Tabak is proficient in various campaign management and web analytics tools, including Mediaocean and HubSpot. She has expertise in managing advertising and marketing technologies such as Salesforce, Adobe, Oracle, and Google. Additionally, she is skilled in data management platforms like Lotame, Permutive, and Nielsen, as well as demand-side platforms including The Trade Desk, Meta, and Amazon. Her skills contribute to her effectiveness in driving data-centric marketing initiatives.
Advocacy and Professional Ethos
Charisse Tabak advocates for inclusive leadership and environmental sustainability in her professional endeavors. This commitment reflects her belief in the importance of ethical practices within the marketing and data industries. Her approach emphasizes the integration of social responsibility into business strategies, aligning with contemporary values in corporate governance.