Greg Sobiech
About Greg Sobiech
Greg Sobiech is the Founder and CEO of DELVE, where he has worked since 2011, focusing on enhancing market share for direct-to-consumer brands through customer profile understanding. He is also an active member of the Entrepreneurs' Organization and YPO, advocating for brands to identify 'super-fans' to improve marketing effectiveness.
Work at Delve
Greg Sobiech serves as the Founder and CEO of Delve, a position he has held since 2011. Under his leadership, Delve has developed a unique model that integrates a media performance agency, data consultancy, and AdTech reseller. This strategic vision focuses on understanding customer profiles to enhance market share for direct-to-consumer brands. Sobiech emphasizes the importance of identifying and targeting 'super-fans' to optimize marketing return on ad spend (RoAS).
Membership in Entrepreneurs' Organization
Since 2016, Greg Sobiech has been an active member of the Entrepreneurs' Organization in the Colorado chapter. His involvement in this organization reflects his commitment to entrepreneurship and collaboration with other business leaders. The organization provides a platform for networking and sharing best practices among entrepreneurs.
Professional Background
Greg Sobiech has a diverse professional background that includes significant roles in online marketing and strategy. He worked as the Director of Online Marketing at Bath & Body Works and White Barn from 2005 to 2006. He also held the position of Director of Online Marketing at Interactive One from 2006 to 2007. Earlier in his career, he served as Senior Manager of Strategy and Analysis at Digitas from 1999 to 2002 and as an Associate at Charles River Associates from 1997 to 1999.
Education and Expertise
Greg Sobiech studied Economics at Clark University, where he earned his Bachelor's degree from 1993 to 1997. He also spent a junior year abroad at The London School of Economics and Political Science (LSE) in 1995-1996. Additionally, he completed a high school course in Advanced Physics at Harvard University in 1993. His educational background provides a strong foundation for his expertise in data-driven marketing and strategic analysis.
Current Involvement with YPO
Since 2020, Greg Sobiech has been a member of YPO, an organization for young business leaders. His participation in YPO allows him to engage with peers and gain insights into leadership and business practices. This involvement complements his role at Delve and his commitment to continuous professional development.