Grace Parazzoli
About Grace Parazzoli
Grace Parazzoli serves as the Senior Content Lead at Demand Curve, where she has worked since 2021. She has extensive experience in content strategy, freelance management, and digital marketing, having previously held roles at Lavu Inc. and Oxford University Press.
Work at Demand Curve
Grace Parazzoli has served as the Senior Content Lead at Demand Curve since 2021. In this role, she manages freelance creatives and oversees the planning of editorial calendars. Her contributions include writing, editing, and research for the Growth Marketing Program curriculum. Parazzoli utilizes various platforms such as SEMrush, Hootsuite, and Google Analytics to develop and execute content strategies effectively.
Previous Experience at Lavu Inc.
Prior to her current position, Grace Parazzoli worked at Lavu Inc. as a Content Marketing Manager from 2020 to 2021. During her tenure, she focused on creating content for both organic and paid digital marketing channels. She also held a previous role at Lavu Inc. as Content Marketing Manager from 2016 to 2017, contributing to the company's marketing efforts in Albuquerque, New Mexico.
Background in Publishing
Grace Parazzoli has a background in publishing, having worked at Oxford University Press from 2007 to 2011. In this capacity, she held positions as Acquisitions Editor, Associate Editor, and Editorial Assistant in New York City. This experience provided her with a strong foundation in content development and editorial processes.
Education and Expertise
Grace Parazzoli earned her Bachelor of Arts in English Literature from Princeton University, where she studied from 2002 to 2006. Her academic background supports her expertise in content creation and editorial management. She is skilled in A/B testing using Intercom and has experience managing content strategies across various digital platforms.
Published Works and Contributions
Grace Parazzoli has authored and co-authored several notable works in the marketing field. Her contributions include a playbook on launching a Shopify store, a guide on growth hacking, and various posts on email marketing strategies and metrics. These publications reflect her knowledge and commitment to advancing marketing practices.