Lindsay Frey
About Lindsay Frey
Lindsay Frey is the President and Co-Founder who specializes in innovative sales development strategies and aligning team goals with company success.
Lindsay Frey: President and Co-Founder
Lindsay Frey holds the role of President and is the Co-Founder of her enterprise. As President, she takes a leading role in setting the strategic direction and vision for the company. Her duties involve overseeing the organization's operations, ensuring alignment with its long-term goals, and leading initiatives that drive growth and innovation. Frey collaborates closely with other executives and teams to steer the company towards achieving its business objectives.
Lindsay Frey's Approach to Revenue Goals
Lindsay Frey emphasizes a strategic approach to achieving revenue-based goals within her organization. She focuses on working backward from set revenue targets to identify the necessary activities and checkpoints required to meet these objectives. This method ensures that all actions and campaigns are aligned with the end goal of revenue generation, making the process structured and goal-oriented. Frey's approach includes evaluating each step critically to ensure it contributes effectively toward reaching the overall revenue targets.
Advocacy for SDR Compensation and Company Success Alignment
Lindsay Frey advocates for the alignment of Sales Development Representative (SDR) compensation with company success by tying their earnings to closed-won business. This alignment ensures that SDRs are motivated to contribute directly to the company's revenue growth since their compensation reflects their success in driving business. By structuring the incentive program in this manner, Frey aims to create a win-win situation for both the company and its sales representatives.
Collaborations and Publications
Lindsay Frey has co-authored several notable articles that focus on sales development and marketing strategies. One significant publication is 'The Fate of Sales Development,' which explores the evolution and future of sales development strategies. Additionally, Frey collaborated with Ashleigh Vogstad of Transcends Marketing on a piece published by Fast Company. These collaborations highlight her thought leadership and contributions to discussions around optimizing sales and marketing practices in the industry.
Importance of Actionable Data in SDR Activities
Lindsay Frey stresses the importance of capturing actionable data from Sales Development Representative (SDR) activities to influence the overall revenue generation of the company. She believes that the data collected from these activities should be utilized to make informed decisions and drive company-wide strategies. By leveraging actionable insights, Frey aims to optimize the performance and efficiency of SDR teams, ultimately contributing to the company's financial success.