Jaifer Vaipen Kattil
About Jaifer Vaipen Kattil
Jaifer Vaipen Kattil is the Associate Vice President at Den Networks Limited, with a background in sales and management across various media companies in India.
Work at DEN Networks Limited
Jaifer Vaipen Kattil has been serving as Associate Vice President at DEN Networks Limited since 2009. He has played a significant role in transforming Kerala into a separate profit center for the company. His leadership in the operations team from 2009 to 2011 focused on streamlining processes and improving efficiency. He implemented a digital subscription model in Kerala in 2010, which enhanced DEN's market presence. Additionally, he orchestrated promotional campaigns that expanded DEN's market reach across various districts in the state.
Previous Employment History
Jaifer Vaipen Kattil has an extensive background in sales and management across various media companies. He worked at Modi Entertainment Networks as a Sales Executive from 1996 to 1999 in Gujarat. He then joined Siti Cable Network Ltd as a Business Manager from 1999 to 2001 in Mumbai. Following this, he served as Area Manager at MSM Discovery from 2001 to 2008 in the Cochin Area. His career also includes a role as Regional Manager at Network18 Media & Investments Limited for nine months in 2008-2009 in Bengaluru. He briefly worked as Assistant Manager Sales at Technology Media Group in 2001 and as a Sales Executive at STAR TV/News Television India Ltd in 1999.
Education and Expertise
Jaifer Vaipen Kattil holds a Bachelor’s Degree in English Literature (British and Commonwealth) from the University of Calicut, which he completed from 1989 to 1992. He further pursued a Master of Business Administration (M.B.A.) in Marketing at L.N. Mishra College of Business Management, Muzaffarpur, from 1993 to 1995. His educational background equips him with a strong foundation in both literature and business management, which he has applied throughout his career in the media and entertainment industry.
Achievements in Sales and Market Development
Throughout his career, Jaifer Vaipen Kattil has achieved significant milestones in sales and market development. Notably, during his tenure at MSM Discovery, he successfully collected placement fees exceeding Rs. 6 crore annually in a traditionally non-placement driven market in Kerala. He pioneered the use of digital distributors to increase the penetration of set-top boxes in the region, focusing on cost-effective strategies. His efforts in implementing a digital subscription model and orchestrating promotional campaigns have been instrumental in enhancing DEN's market presence in Kerala.