Alison Sharp
About Alison Sharp
Alison Sharp is a Senior Marketing Manager for EMEA North at Denodo, with extensive experience in B2B software marketing and a strong background in various industries. She has held significant marketing roles at several companies, including SAS, Anaplan, and TIBCO Software, and possesses a CIM qualification.
Work at Denodo
Alison Sharp currently serves as the Senior Marketing Manager for EMEA North at Denodo, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives within the EMEA North region. Her focus includes developing and executing marketing campaigns that align with Denodo's objectives in the data virtualization space.
Previous Experience in Marketing
Before joining Denodo, Alison held several marketing positions across various organizations. She worked as a Senior Field Marketing Manager at Anaplan from 2019 to 2022. Prior to that, she was a Senior Marketing Manager at TIBCO Software Inc. from 2016 to 2019. Her career also includes roles as Marketing Manager at CUBE Global and Marketing Manager, Fraud & Financial Crime at SAS, among others.
Education and Expertise
Alison Sharp is CIM-qualified, which reflects her recognized level of expertise in marketing. She possesses hands-on experience with the full marketing mix, including strategic planning, integrated communications, and corporate branding. Her extensive background in devising strategic marketing campaigns, particularly within the B2B software sector, underscores her proficiency in the field.
Industry Experience
Throughout her career, Alison has worked across a diverse range of industries, including banking, insurance, legal, telecommunications, and the public sector. This varied experience has equipped her with a broad understanding of different market dynamics and customer needs, allowing her to tailor marketing strategies effectively.
Skills and Responsibilities
Alison Sharp has developed a comprehensive skill set that includes managing corporate branding projects, creating targeted advertising campaigns, and conducting market research and competitor analysis. She has also been involved in public relations activities and event management, showcasing her ability to execute marketing initiatives across multiple platforms. Additionally, she has experience managing marketing budgets, demonstrating her financial acumen in marketing operations.