Heather Vaughan
About Heather Vaughan
Heather Vaughan is a Senior Marketing Manager at Denodo, where she has worked since 2023. With over 20 years of experience in marketing, she specializes in digital programs, lead generation, and strategic campaign planning.
Work at Denodo
Heather Vaughan has been serving as the Senior Marketing Manager at Denodo since 2023. In this role, she is based in Palo Alto, California, and focuses on developing and executing marketing strategies that align with the company's objectives. Her responsibilities include integrating various digital channels to drive marketing execution and strategy across the sales funnel.
Previous Marketing Experience
Prior to her current position, Heather Vaughan accumulated extensive marketing experience across several organizations. She worked at Workday as Global Integrated Marketing for the Customer Base from 2019 to 2021. She also held the role of Americas Integrated Campaign Manager at Boomi for five months in 2022. Her tenure at Oracle Corporation included various positions, such as Assistant Advertising Manager and Senior Marketing Manager, spanning from 1999 to 2016.
Education and Expertise
Heather Vaughan earned her Bachelor of Arts degree in Liberal Studies with a Communications Minor from San Jose State University, completing her studies from 1991 to 1996. With over 20 years of experience in marketing, she specializes in advertising, lead generation, digital programs, and campaign management. Her expertise includes strategic campaign planning and integrating digital channels to optimize marketing efforts.
Leadership and Campaign Management Skills
Heather Vaughan is known for her strong focus on collaboration with sales teams to enhance value for sales and executive leadership. She specializes in building lead-generating programs that deliver high-quality leads and develops reporting for executive staff and stakeholders to track metrics and campaign optimization. Her detail-oriented and data-driven approach aims to exceed initial goals and deliver exceptional results.
Career Timeline
Heather Vaughan's career includes significant roles at various companies. She worked at Infoblox as Manager of Lead Generation and Global Campaigns from 2016 to 2019, and at Bugcrowd as Head of Demand Generation from 2021 to 2022. Additionally, she held positions at SolarCity and Cadence Design Systems, contributing to her diverse marketing background.