Lisa Snyders
About Lisa Snyders
Lisa Snyders is the Director of Marketing at Denodo, where she has worked since 2019. She has extensive experience in integrated marketing programs and has held various marketing roles at notable companies, including 3Com, McAfee, and Cisco Systems.
Current Role at Denodo
Lisa Snyders serves as the Director of Marketing at Denodo, a position she has held since 2019. In this role, she is responsible for leading the marketing strategy and execution for the company. Her focus includes developing integrated inbound and outbound marketing programs that encompass events, webinars, digital marketing, and social media channels. With her extensive experience in the field, she aims to enhance Denodo's market presence and drive engagement.
Previous Experience at Denodo
Prior to her current role, Lisa Snyders held several positions at Denodo, including Principal Marketing Manager from 2016 to 2018, Sr. Marketing Manager from 2013 to 2015, and Marketing Manager from 2008 to 2013. During her tenure, she contributed to various marketing initiatives and played a key role in the company's growth and outreach efforts. Her experience at Denodo spans over a decade, showcasing her deep understanding of the company's marketing landscape.
Career Background in Marketing
Lisa Snyders has a diverse background in marketing, having worked in various roles across multiple companies. She began her career at Cisco Systems as a Channel Marketing Program Manager and later worked at McAfee as a Marketing Campaign Manager. Her experience also includes positions at Solid Information Technology, Versata, and 3Com. This extensive career path has equipped her with a broad skill set in marketing strategy and execution.
Education and Professional Development
Lisa Snyders holds a Bachelor of Arts degree in International Relations with a focus on international trade from San Francisco State University. She also completed a Professional Development program at San Jose State University, where she studied Telecommunications and Networking Technologies and Marketing Communications, earning a certificate. This educational background supports her expertise in marketing and international business.
Skills and Expertise
Lisa Snyders possesses proficiency in various marketing tools, including Salesforce, Responsys, GotoWebinar, ON24, Eventbrite, Exact Target, and Act-on. She specializes in budget and vendor management to maximize return on investment in marketing programs and events. Additionally, she has developed sales tools such as brochures, flash demos, and web-based tools, demonstrating her comprehensive skill set in marketing and sales enablement.