Era Parihar
About Era Parihar
Era Parihar is a Marketing Analyst currently working at Deriv in Dubai, United Arab Emirates. With a background in computer science and experience in various roles including product development and web development, Era specializes in delivering AI solutions and communicating complex ideas effectively.
Current Role at Deriv
Currently, Era Parihar serves as a Marketing Analyst at Deriv, a position held since 2021. In this role, she applies her technical skills in deep learning and machine learning to enhance marketing strategies. Her work focuses on delivering high-performing AI solutions tailored to meet the needs of various industry verticals. Era's experience in marketing analytics contributes to the company's efforts in optimizing customer engagement and improving overall business performance.
Previous Experience in Marketing and Development
Prior to her role at Deriv, Era Parihar gained valuable experience in various positions. She worked at Sentient Labs as a Research and Development Engineer in Dubai for three months in 2020. Additionally, she served as a Product Development Consultant at Finablr for two months in 2020 in Abu Dhabi. Earlier in her career, she interned as a Web Development Intern at ShopClues for two months in 2018 in Gurugram. These roles provided her with a diverse skill set in technology and product development.
Educational Background
Era Parihar completed her high school education at Maharaja Sawai Bhawani Singh School from 2008 to 2016. She then pursued a Bachelor's degree in Computer Science at the Birla Institute of Technology and Science, Pilani, graduating in 2020. During her academic journey, she developed a strong foundation in deep learning and machine learning, which she later applied in her professional roles.
Leadership and Organizational Skills
While studying at BITS Pilani, Dubai Campus, Era Parihar worked as a Professional Assistant in the Student Welfare Division from 2018 to 2019. In this capacity, she coordinated the BITS Sports Festival, the largest sports festival in the UAE. This experience showcased her leadership and organizational skills, as she managed various aspects of the event, contributing to its success and engagement.
Hackathon Participation and Problem Solving
Era Parihar has participated in multiple hackathons, where she applied her academic knowledge to address real-world industry challenges. Her strong passion for solving business problems using tailored data and algorithms is evident in her approach to these events. She emphasizes the importance of communicating complex ideas effectively to non-technical stakeholders, ensuring that solutions are accessible and actionable.