Kate Zinkevich
About Kate Zinkevich
Kate Zinkevich is a Digital Marketing Executive with expertise in creating and managing digital content. She has a background in social media management and B2B marketing, having worked for various companies in Belarus.
Work at Deriv
Kate Zinkevich currently holds the position of Digital Marketing Executive at Deriv, where she has been employed since 2023. In her role, she focuses on creating and optimizing digital marketing strategies. She works collaboratively with copywriters and designers to enhance the effectiveness of marketing content across various digital platforms.
Previous Experience in Digital Marketing
Before joining Deriv, Kate Zinkevich worked at VitGarden as a Social Media Marketing (SMM) Manager from 2022 to 2023. She also served as a B2B Marketing Specialist at 103.Health from 2022 to 2023. Additionally, she held the position of SMM Manager at Ryłko Fashion from 2021 to 2022 and worked as an SMM Specialist at 103.Health from 2020 to 2022. In these roles, she launched social media platforms in Russian, including Facebook, Instagram, and Twitter.
Education and Expertise
Kate Zinkevich studied at the Belarusian State Economic University, where she focused on Marketing and earned a Bachelor's degree from 2017 to 2021. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current and previous roles in digital marketing.
Digital Content Creation
In her professional capacity, Kate conceptualizes, edits, and publishes a variety of digital content, including videos, infographics, and social media posts. She develops a deep understanding of target audiences and company values, which informs her marketing strategies and enhances the overall effectiveness of her campaigns.