Mustafa Al Hijjawi
About Mustafa Al Hijjawi
Mustafa Al Hijjawi is a Business Development Executive specializing in Global Partnerships for the MENA region at Deriv. He has extensive experience in customer account management and business development, previously holding roles at Aramex and focusing on affiliate marketing strategies.
Current Role at Deriv
Mustafa Al Hijjawi currently serves as a Business Development Executive for Global Partnerships in the MENA region at Deriv. He has been in this role since 2023, working on-site in Amman, Jordan. His responsibilities include generating insights to recruit and support affiliates that align with the company's values and strategies. He monitors and analyzes affiliate activity using various metrics, such as conversions per affiliate, to ensure optimal performance. Mustafa plays a key role in driving market penetration and executing strategic growth initiatives for the company.
Previous Experience at Aramex
Before joining Deriv, Mustafa Al Hijjawi worked at Aramex in various roles. He began as a Customer Service Executive in 2006, where he served for 11 months in Amman Governorate, Jordan. He then progressed to the position of Customer Account Executive from 2007 to 2008, followed by a role as Senior Customer Account Executive from 2009 to 2011. During his tenure at Aramex, he focused on customer account management and service delivery.
Education and Expertise
Mustafa Al Hijjawi holds a Diploma in Management Information Systems (MIS) from Al-Quds College, where he studied from 2003 to 2006. He furthered his education at Petra University, earning a Bachelor's degree in Marketing from the Faculty of Business between 2006 and 2011. His educational background equips him with skills in market research, data analysis, and identifying growth opportunities, which he applies in his current role.
Specialization in Business Development
In his current position, Mustafa specializes in identifying new growth opportunities and analyzing competitors through comprehensive market research. He localizes affiliate marketing tactics and promotional materials tailored to specific markets, ensuring maximum effectiveness and return on investment (ROI). His expertise extends to managing business development operations across Saudi Arabia, Qatar, and Bahrain, where he acts as a dedicated Country Manager.
Strategic Contributions
Mustafa Al Hijjawi develops branding, marketing, and messaging strategies aimed at aiding affiliates in client acquisition and retention. He makes data-driven recommendations to enhance affiliate performance, which is crucial for achieving the company's strategic objectives. His role involves continuous monitoring of affiliate activities to optimize their contributions to the overall business growth.