Brian Freeman
About Brian Freeman
Brian Freeman is a Creative Manager at Descartes Systems Group, where he has worked since 2019. He has extensive experience in graphic design and has held various roles in notable organizations, contributing to brand compliance and user interface design.
Work at Descartes Systems Group
Brian Freeman has served as the Creative Manager at Descartes Systems Group since 2019. In this role, he collaborates with key stakeholders to design and develop various marketing materials, including social media campaigns, landing pages, animations, videos, and user interfaces. He ensures brand compliance across 24 countries through a standardized quality control process. Freeman also partners directly with the Global Creative Director to oversee the design and art direction of marketing material and web content.
Previous Experience in Graphic Design
Before joining Descartes Systems Group, Freeman held several positions in graphic design. He worked as a Senior Designer at the Texas Department of Transportation from 2013 to 2019. Prior to that, he was a Creative Director at Reaction Studios Graphic Design from 2009 to 2011. He also served as a Senior Designer at JHA Marketing from 2011 to 2013 and as a Graphic Designer at J. Walter Thompson Worldwide from 1999 to 2001. His experience includes managing graphic arts at MWI Corporation from 2001 to 2003 and directing graphic design at Family Church Network from 2003 to 2007.
Education and Expertise
Freeman studied at Houghton University, where he focused on Art and Writing, earning a Bachelor's degree. He is Adobe certified in Photoshop and provides training sessions on design best practices and tools for the global marketing team. His expertise includes executing redesigns of user interfaces, which have led to significant customer growth.
Achievements in Design
During his career, Freeman executed a redesign of a key product's user interface, resulting in a 30% increase in customer growth. He has authored and designed brand templates for vendors and freelancers to enhance consistency in brand representation. Additionally, he formalized and designed brand guideline training modules specifically for new hires, contributing to improved brand compliance and understanding within the organization.