Cara Strohack
About Cara Strohack
Cara Strohack is the Director of Marketing Communications at Descartes Systems Group, with over 15 years of experience in marketing strategy for software companies. She has held various marketing roles at organizations such as HighJump Software, GBG, and MDSI, and has a strong background in managing comprehensive marketing portfolios.
Current Role at Descartes Systems Group
Cara Strohack serves as the Director of Marketing Communications at Descartes Systems Group, a position she has held since 2015. In this role, she oversees the marketing communications strategy and execution, focusing on enhancing the company's brand presence and stakeholder engagement. Her responsibilities include managing various aspects of the marketing portfolio, ensuring alignment with corporate objectives, and fostering relationships with internal and external stakeholders.
Previous Experience in Marketing Communications
Prior to her current role, Cara Strohack held several key positions in marketing communications. She worked at HighJump Software as the Director of Marketing Communications from 2006 to 2008. Before that, she served as the Director of Marketing at GBG from 2003 to 2006. Additionally, she was the PR Manager at MDSI from 1999 to 2001 and the Manager of Marketing Communications at Absolute Software from 2001 to 2003. These roles contributed to her extensive experience in the software industry.
Educational Background
Cara Strohack studied at St. Jerome's University, part of the University of Waterloo, where she earned a Bachelor of Arts in English from 1987 to 1991. She furthered her education at the same institution, obtaining a Master of Arts in English from 1992 to 1993. Her academic background has provided her with a strong foundation in communication, which supports her career in marketing.
Expertise in Marketing Strategy
With over 15 years of experience in marketing strategy and execution, Cara Strohack specializes in the software sector. Her expertise encompasses managing a comprehensive marketing portfolio, which includes budgeting, corporate branding, corporate communications, partner marketing, sales tools, public relations, websites, direct marketing, events, advertising, and annual reports. She has developed key relationships with stakeholders, agencies, and vendors throughout her career.
Teaching Experience
Cara Strohack has also contributed to education as an instructor at the British Columbia Institute of Technology from 2002 to 2003. This role allowed her to share her knowledge and experience in marketing communications with students, further enhancing her professional profile.