Sarah Blessenaar
About Sarah Blessenaar
Sarah Blessenaar serves as the Director of Marketing for EMEA and Emerging Markets at Descartes Systems Group, a position she has held since 2017. She leads a team of 18 and has a background in field marketing across various European regions.
Work at Descartes Systems Group
Sarah Blessenaar has been serving as the Director of Marketing for EMEA and Emerging Markets at Descartes Systems Group since 2017. In this role, she leads a marketing team of 18 members, focusing on facilitating new business reorganization efforts. Prior to her current position, she worked as the Senior Field Marketing Manager for EMEA from 2010 to 2017. Her experience spans multiple locations, including Lier/Gent in Belgium, Amersfoort in the Netherlands, Antony in France, and Scandinavia.
Education and Expertise
Sarah Blessenaar studied at Vrije Universiteit Brussel, where she focused on Communicatiewetenschappen and earned her Licentiaat from 1993 to 1998. Her educational background provides a strong foundation for her expertise in marketing and communication strategies, which she applies in her current role at Descartes Systems Group.
Background
Sarah Blessenaar has extensive experience in marketing, particularly within the technology sector. Her career at Descartes Systems Group has involved significant responsibilities, including the implementation of PowerBI reporting to track marketing contributions across various regions, including EMEA, LATAM, and APAC. This initiative reflects her commitment to data-driven decision-making in marketing.
Achievements
In her role at Descartes Systems Group, Sarah Blessenaar supports five distinct solution business entities by developing tailored marketing strategies and driving digital transformation initiatives. Her leadership and strategic approach have contributed to the overall effectiveness of the marketing team and the organization’s growth in emerging markets.