April Atwood
About April Atwood
April Atwood is a Product Marketing Manager at Desert Financial Credit Union in Phoenix, Arizona, where she has worked since 2020. She has a diverse background in marketing and journalism, with experience in both qualitative and quantitative analysis.
Work at Desert Financial Credit Union
April Atwood has served as the Product Marketing Manager at Desert Financial Credit Union since 2020. In this role, she utilizes data, market viability research, and user feedback to guide financial product marketing. Her focus is on ensuring successful product launches, which involves developing strategies that align with customer needs and market trends. Prior to her current position, she worked as a Content Strategist at the same institution for one year.
Previous Experience in Marketing and Content Analysis
Before joining Desert Financial Credit Union, April Atwood worked as a Senior Content Analyst at Allison+Partners from 2016 to 2019. In this position, she engaged in both qualitative and quantitative analysis to enhance content strategies. Additionally, she gained experience as a Freelance Journalist for the Downtown Phoenix Journal from 2013 to 2016, where she contributed articles and insights on local issues.
Education and Expertise
April Atwood holds a Master of Business Administration from Arizona State University - W. P. Carey School of Business, which she completed in 2022. She also earned a Bachelor of Science in Communications and a Bachelor of Arts in Philosophy from Arizona State University. Her educational background equips her with a strong foundation in business strategy, communication, and analytical skills.
Research and Development Initiatives
April conducted a comprehensive quantitative survey involving over 4,000 Arizona residents to gain insights into the Arizona banking market. She also developed a measurement tool designed to assess perceived product value among financial customers. These initiatives reflect her commitment to understanding market dynamics and enhancing product offerings.
Career Progression and Roles
April Atwood's career includes various roles that have contributed to her expertise in marketing and communications. She has worked as a Public Relations Intern at Ketchum Public Relations, an Editorial Assistant at Rebel Magazine LLC, and a Marketing Coordinator & Copywriter at Scott's Marketplace. Each position has provided her with valuable experience in content creation and strategic communication.